Was skeptical bc of the reviews of people stating it was not authentic, Do your homework, it is authentic! You can check online, the new bottles don’t have the Logo on the caps , how you can tell is the bottom of the bottle, useplastics.com is on the bottom and they make the bottles for Ed Hardy, which the one I just received from Amazon, I’m thrilled with the lotion and do your own research not everyone who writes a review knows what they talking about.
Great AUTHENTIC product and great delivery!!

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I ordered this and knew that something was off when I opened it. After comparing it to my almost empty bottle, I realized that there was no Ed Hardy branding on the packaging. Nowhere on the bottle did it say Ed Hardy. Returned. If I could give it zero stars, I would.

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Love this lotion! I’ve seen other reviews saying it’s not “authentic”. Whether it is or not, I do not know, but it doesn’t matter to me as this stuff works!!! I’ve been tanning in the salon for a month and I’m just sort of tan. After only one use of this stuff my tan has deepened intensely!! It’s that deep, dark, Hawaiian tan I’ve been craving. And the smell is fantastic. Light Coconut scent. I do NOT stink like a tanning booth after a tan. Able to go to work or out to dinner afterward without being self conscious of how I smell. And the lotion is velvety smooth, absorbs quickly, not greasy. This stuff is PERFECT!!

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Hey all! I though this was important to share. The new Ed Hardy bottle for this lotion does not have the Ed Hardy emblem anymore as of 2019. The bottom should read USBPLASTICS.COM which is where it is manufactured from. You can look this up on edhardytanning.com or do other research online as well. A lot of people that don't know about it being updated think they are getting fake bottles because it doesn't have the Ed Hardy logo anymore, but that was discontinued. Great lotion and smells amazing!

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After a lot on online research and reading that this lotion was/is ranked the number 1 tanning lotion without tingle or bronzer for 2017/2018 I purchased it. I had read the mixed reviews here on Amazon of this lotion as well. I already have bronzer and tingle lotions and wanted something different. It has a very light scent in the bottle, almost a vanilla almond type scent. Once applied though it mixes with my particular body chemistry and has a perfume type scent...not strong or bad, but not really a tropical type scent. It is a very rich and luxurious lotion, very silky and moisturizing on my skin. I like that it does not have typical bronzer so I don’t have to worry about stains on my clothes or stained hands. It does seem to totally eliminate the after tan smell so that’s a definite plus. Hours after tanning my skin is soft, smooth and silky still. It’s not the fastest drying lotion I’ve tried but it does dry within a decent amount of time, 2 minuets or so. I definitely see a difference in how dark I am after just 2 tanning sessions. I already had a very good base tan and this lotion definitely took it up several notches. Overall, I am satisfied and happy with this purchase. The only thing I wish was different is the scent. I would like a more tropical scent.

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I am an experienced tanner and have tried several lotions. I love that this has no added bronzers and the color is my own. I don't have to worry about any "staining" as with bronzers and it gives a nice sun-kissed glow.

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I get extremely tan without lotion but I know it’s healthier for your skin to use it so I finally bought this. I’ve used other lotions in the past but their smells turned me off. This lotion smells amazing and makes my skin so soft. I absolutely recommend to everyone.

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I wish I could give less. I spent a month researching which lotion to buy and I go ahead and buy this and it is a fake. The cap is wrong, the bottom shows it’s a fake, the description doesn’t even say what it is suppose to say. It’s a lotion but zero for skin color.