I put this bed together by myself in 1 hour and 15 mins, using only the tools given by the manufacturer. I've posted a video review, because it's easier than typing everything. It's only 4 mins long.
UPDATE: My daughter came and used the guest room, where this bed is, and loved it. She said that she got a really good night's sleep on it.

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I saw some bad reviews and I almost went in the other direction but I was like "hey, if it sucks that bad I can return the darn thing" so I bought it. Came pretty quickly and I had the pro ledge of putting it together by myself. Took under an hour and here we are two weeks later and I couldn't be happier. This bed is awesome, sturdy, stylish and easy to assemble. There were no missing pieces or wrong parts- it's perfect. I would like to encourage all interested parties to purchase this bed. I don't leave reviews often, but when I do it's because the product deserves it.

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I am so glad I purchased this bed. Being bigger people, purchasing a bed was a bit scary... we wanted something that could hold our weight and be stylish and cost efficient. It arrived in a HUGE HEAVY box but was surprisingly easy to assemble. Took less than 40 minutes for my husband and I to get it all put together. Using the tools provided we made sure all screws were tightly put together and hoped for the best. We have dealt with slight sounds coming from the Velcro when getting on and off the bed but it hasn't been off putting or too loud to make you worry about it. Strong enough for both of us to sleep on and do other amourous things. I figured if you're reading this.... you want to know if this bed can handle that. And if you're a plus sized couple like we are, those are definitely big concerns, especially when ordering a bed online that you can't see in person! We've been sleeping on it for just about 3 months now. So if things change I will update this review.
The fabric is nice and a pretty grey, a true grey, not too blue not too green... grey. The head board has some slight padding but not a ton, which I like.
Overall.... a great purchase.... so far!

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Like most people said, assembly of the bed was fairly easy. I was only missing the 4 washers for the legs, but that is not a big deal. I actually had some issues making sure the center support (from headboard to footboard) was level when I fixed the hooks over the screws, but fitting the rest of the components in ameliorated my worry that I couldn't QUITE screw in the center support as intended by the design.

One thing that bothers me the most is that the headboard is cushioned (which is nice!), but the design does not seem to account for the extra space the cushion takes. This means my memory foam mattress has about an inch overhang at the foot of the bed. This makes the foot of my mattress tilt up ever so slightly since the edges of the frame are slightly higher than the slats. Does anyone else have this problem? I might have to return it just because of this if there's no solution :(.

*10/29/2015 Edit* I added a third photo that shows the length of the middle support that extends from the headboard to the footboard. As you can see, the measurement is near exactly 80 inches, and the measurement was made from the part of the headboard with NO CUSHION. Unless you have a very thin mattress that won't overlap with the headboard cushion, it's going to be overhanging.

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 Watch my video review here for a closer look!

As you can see in my video review, initially I had an issue with the bed. It came with the wrong size inner frame. I looked at other reviews in Amazon and found out that other people had the exact same problem as me. Fortunately, I was able to get a replacement from customer service. That worked fine.

Anyways, regarding the product itself, this is a great bed. It is very sturdy and does not creak or make any noises at all. It is exactly what I was looking for.

Pros:
- Looks great. The upholstered feature looks good.
- Quality materials. Doesn't look cheap.
- Very sturdy. Doesn't more or make noises.
- Perfect size. My queen size mattress fits perfectly here. The mattress shown in the video is this one: 

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Really nice. Easy to put together! WAY WAY easier than IKEA furniture to assemble. Really love these. I bought 2.

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It took me forever to decide on a bed frame. I shortlisted 5 of Zinus’s and then ready hundreds of reviews to put my mind at ease. Bit the bullet and bought this one. Arrived early. When I opened the box and only saw the headboard I immediately thought that I was missing another shipment, shortly after I realized EVERYTHING was inside the headboard, GENIUS!!!! Very well packaged and no issues.
Easiest bed I’ve ever built. The Allen key that came with it made this a quick process.
Game changer has to be the Velcro straps for the slats. This should be standard with all beds
It’s comfortable, I no longer have to deal with loud bed noises.
I use the headboard for additional storage and my sleep time is quality time.

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I can’t say enough good things about this product - it looks incredible, it’s sturdy, the slats don’t move, and has simple instructions for building! All my friends comment on how great it looks (I have a friend who bought the bed frame after seeing mine, and 3 others who are interested), and it’s a steal for only $300.

The only couple things I’ll add are since all the pieces are in the headboard, carrying it is definitely a two person job, and building it can be a bit time consuming if you don’t have another friend with an Allen key, as they only give you one (if Zinus is reading this, providing two Allen keys would be a nice touch). Needless to say, have someone around to help you with this, if possible.

Overall, I do not regret this purchase one bit. I’m writing a review (when I normally don’t) because I love this frame, and people should check it out!

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Any product that gets delivered missing stuff automatically deserves bad rating, regardless of quality

Contacted Support, will update when I heard back

Update: Changed review to a 4 star would of been a 5 star but the fact that I didn't get all the items at the beginning and the fact that it took a week of bouncing between different customer service people just to the the item delivered I decided to remove a star the reason why I removed only one star after the poor service I recieved is because this bed frame is amazing! I got no actual bad comment about the bed frame itself!

However be prepared to wait a week or more to set it up if you end up getting one with a screw missing

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This is a reasonable price for a bed, but of course the quality is what you would get for the same amount that you pay. The bed came very quickly despite coronvirus related delays. Was relatively easy to assemble. Read instructions carefully.