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I bought it for $25. It has made my life easier but there are a few things I would like to mention. From my experience I have to alternate from using this and a lint roller aswell. The ChomChom roller picks up dog hair pretty well from flat surfaces and stores the hair in a compartment that you empty out after each use. I prefer this over having to peel off lint roller sheets. I would go through a new lint roller about every two months and it would get tideous to peel off every sheet and then refill each tube so often. With this, you just empty out and can use it again. The fabric material does tend to wear out after some time so you do have to replace it after a while (depending on how much you have used it). I think I'll need about 3 of these a year. (My two small breed dogs shed a lot). Also, something I have noticed is that this roller picks hair off beds and other flat surfaces best. It does not pick hair off clothes so well. I have to keep a Lint roller to do that job. The price of the ChomChon seems to go up and down. As I said before I bought it for $25 and I now see that it's currently listed for about $40. So considering that it doesn't pick up hair off of clothes well and that you do have to replace the product eventually, it is quite pricey. I would say that $15-20 is a more appropriate price.